Beginning in February, students in groups of 4-5 (12 groups) will work on researching and examining your competitive landscape, as well as conducting analyses of your organization to come up with a compelling and actionable business strategy.

The students will be asked to:

• Conduct social media audits
• Assess opportunities to open new markets or better serve an existing market
• Provide positioning strategies for target markets
• Develop a social media implementation plan
• Create social media content

Specifically, the general course assignment will be to complete the following activities:

• Conduct an audit of our current social media presence.
• Develop strategies for improving our online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
• Develop strategies for increasing engagement on various public accounts, blogs, or other marketing assets.
• Conduct an assessment of the effectiveness of current communication channel(s).
• Evaluate the target market segment(s a)nd develop a target customer profile/persona.
• Identify best practices within your current or recommended market segment to achieve a larger market share.
• Develop a 6-month social media plan.
• Creat example social media posts based on our branding guidelines
• Integrate inietiatives and opportunities that involve positive social/environmental impact.

Some examples topics they might cover include:

• Content strategies
• Market segmentation
• Cause-related marketing
• Experiential marketing
• Marketing communications
• Branding

Based on the above areas of analysis, students will include short and/or long-term strategy recommendations in their report.