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Tucson, Arizona, United States
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Social Media, Influencers and Consumers
RCSC 361
This is an advanced undergraduate course in the Retailing and Consumer Sciences Program. Students in the course have academic and applied learning experiences along with retailing career aspirations. Students are trained as retail generalists with diverse interests in merchandising, marketing, product development, digital, sports marketing, entrepreneurship, and sustainable consumption careers. Our students have consumer marketing, retail practice, and fashion apparel merchandising training that has allowed them to develop innovative and practical solutions to retailing challenges. The students in this course are focused specifically on social media and its use in building awareness and engagement between consumers and brands/products/services.
Social Media, Influencers and Consumers
RCSC 496A (RCSC 361)
This is an advanced undergraduate course in the Retailing and Consumer Sciences Program. Students in the course have academic and applied learning experiences along with retailing career aspirations. Students are trained as retail generalists with diverse specific interests in merchandising, marketing, product development, digital, sports marketing, entrepreneurship, and sustainable consumption. They have a rare combination of retail industry knowledge and a Gen-Z perspective that has allowed them to develop innovative and practical solutions to retailing challenges. The students in this course are focused specifically on social media and its use in building awareness and engagement between consumers and brands/products/services.
Retailing and Marketing Strategy
RCSC 400
This is the capstone course in the Retailing and Consumer Sciences Program. Students in the course have academic and applied learning experiences along with retailing career aspirations. Students are trained as retail generalists with diverse specific interests in merchandising, marketing, product development, digital, sports marketing, entrepreneurship, and sustainable consumption. They have a rare combination of retail industry knowledge and a Gen-Z perspective that has allowed them to develop innovative and practical solutions to retailing challenges.