Social Media, Influencers and Consumers
Timeline
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February 4, 2021Experience start
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February 17, 2021Project Scope Meeting & Q&A Session (to be confirmed)
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March 9, 2021Client Project Report 1: DeeBee's Social Media Brand Audit
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March 30, 2021Client Project Report 2: Social Media Competitor Analysis
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May 11, 2021Final Project Submissions
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June 1, 2021Experience end
Timeline
-
February 4, 2021Experience start
-
February 17, 2021Project Scope Meeting & Q&A Session (to be confirmed)
Meeting between students and company to confirm: project scope, communication styles, and important dates. Also, a Q&A session.
-
March 9, 2021Client Project Report 1: DeeBee's Social Media Brand Audit
This report will be submitted on the course D2L site in the Assignment Folder.
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March 30, 2021Client Project Report 2: Social Media Competitor Analysis
Students will submit this report in the D2L course folder.
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May 11, 2021Final Project Submissions
Client Project: DeeBee’s Final Submission with updated Report 1 and Report 2, and Recommendations due 5/10/21 11:59pm
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June 1, 2021Experience end
Experience scope
Categories
Communications Market research Marketing strategy Media Social sciencesSkills
strategic marketing competitive analysis market research branding marketing strategyThis is an advanced undergraduate course in the Retailing and Consumer Sciences Program. Students in the course have academic and applied learning experiences along with retailing career aspirations. Students are trained as retail generalists with diverse specific interests in merchandising, marketing, product development, digital, sports marketing, entrepreneurship, and sustainable consumption. They have a rare combination of retail industry knowledge and a Gen-Z perspective that has allowed them to develop innovative and practical solutions to retailing challenges. The students in this course are focused specifically on social media and its use in building awareness and engagement between consumers and brands/products/services.
Learners
The final project deliverables will typically include:
- 20-minute presentation of key findings and recommendations, and
- A detailed social media audit and plan including their research, analysis, insights, and recommendations.
Project timeline
-
February 4, 2021Experience start
-
February 17, 2021Project Scope Meeting & Q&A Session (to be confirmed)
-
March 9, 2021Client Project Report 1: DeeBee's Social Media Brand Audit
-
March 30, 2021Client Project Report 2: Social Media Competitor Analysis
-
May 11, 2021Final Project Submissions
-
June 1, 2021Experience end
Timeline
-
February 4, 2021Experience start
-
February 17, 2021Project Scope Meeting & Q&A Session (to be confirmed)
Meeting between students and company to confirm: project scope, communication styles, and important dates. Also, a Q&A session.
-
March 9, 2021Client Project Report 1: DeeBee's Social Media Brand Audit
This report will be submitted on the course D2L site in the Assignment Folder.
-
March 30, 2021Client Project Report 2: Social Media Competitor Analysis
Students will submit this report in the D2L course folder.
-
May 11, 2021Final Project Submissions
Client Project: DeeBee’s Final Submission with updated Report 1 and Report 2, and Recommendations due 5/10/21 11:59pm
-
June 1, 2021Experience end
Project Examples
Requirements
Beginning in February, students in groups of 4-5 will work on researching and examining your competitive landscape, as well as conducting analyses of your organization to come up with a compelling and actionable business strategy.
The students will seek to:
- Conduct social media audits
- Assess opportunities to open new markets or better serve an existing market
- Provide positioning strategies for target markets
- Develop a social media implementation plan
- Create social media content
Some examples topics they might cover include:
- New product development
- New brand/product introduction
- Entrepreneurship
- Cause-related marketing
- Experiential marketing
- Marketing communications
- Branding
Based on the above areas of analysis, students will include short and/or long term strategy recommendations in their report.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
February 4, 2021Experience start
-
February 17, 2021Project Scope Meeting & Q&A Session (to be confirmed)
-
March 9, 2021Client Project Report 1: DeeBee's Social Media Brand Audit
-
March 30, 2021Client Project Report 2: Social Media Competitor Analysis
-
May 11, 2021Final Project Submissions
-
June 1, 2021Experience end
Timeline
-
February 4, 2021Experience start
-
February 17, 2021Project Scope Meeting & Q&A Session (to be confirmed)
Meeting between students and company to confirm: project scope, communication styles, and important dates. Also, a Q&A session.
-
March 9, 2021Client Project Report 1: DeeBee's Social Media Brand Audit
This report will be submitted on the course D2L site in the Assignment Folder.
-
March 30, 2021Client Project Report 2: Social Media Competitor Analysis
Students will submit this report in the D2L course folder.
-
May 11, 2021Final Project Submissions
Client Project: DeeBee’s Final Submission with updated Report 1 and Report 2, and Recommendations due 5/10/21 11:59pm
-
June 1, 2021Experience end